How To Embed A Video In Webflow?

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Videos are powerful tools for engaging your audience and conveying information clearly and memorably. 

Webflow makes it easy to Embed Video in Webflow website, giving you full control over how they appear and function. 

This guide will walk you through the process of embedding videos in Webflow.

Advantages of Using Videos in Webflow Website

Videos offer a compelling way to engage your audience and communicate information effectively. Here are some key benefits of using videos on your Webflow website:

  • Increased Engagement: Videos capture attention and keep visitors on your site longer, leading to a better user experience.
  • Improved Conversions: Videos can showcase products, explain services, and tell brand stories in a way that resonates with viewers, ultimately driving conversions.
  • Enhanced SEO: Search engines favour websites with rich content like videos, potentially boosting your search ranking.

Choosing the Right Video Hosting Platform

Before embedding a video in Webflow, you'll need to choose a reliable video hosting platform. Here are some factors to consider:

  • Storage Capacity: Ensure the platform offers enough storage space for your video needs.
  • Bandwidth: Choose a platform with sufficient bandwidth to handle video traffic without buffering issues.
  • Pricing: Compare pricing structures of different platforms to find one that fits your budget.
  • Embedding Options: Make sure the platform provides embed codes compatible with Webflow. 

Embed Videos in Webflow: Code-Free Options

Platforms: YouTube, Vimeo, Wistia, Vidzflow

How-To: Simply copy the embed code provided by the platform and paste it into Webflow's embed element. No coding required!

Adding a Video in Webflow: Step-by-Step Guide (No Coding Method)

Webflow provides two user-friendly methods for embedding videos: the built-in video element and custom code. Here We will focus on using the built-in video element for a streamlined process.

Step 1: Select Your Video

While you can host your video on various platforms before embedding it in Webflow, for the smoothest performance, consider using Webflow video embed with Vidzflow. This Webflow-specific video hosting solution ensures lightweight and fast-loading videos on your site.

There are two options for adding your video to Vidzflow:

1. Upload your video directly: Simply upload your video file to Vidzflow.

add video in webflow
Upload A Video Directly

2. Paste the link to your video hosted on external platforms like YouTube, Vimeo, or Wistia. Vidzflow will seamlessly import the video, allowing you to customise settings, configure the player, and optimise it for search engines.

Webflow video embed

Once your video is prepared in Vidzflow, you'll need to copy the embed code. 

Look for options to generate a responsive embed code, which automatically adjusts to different screen sizes for optimal viewing on various devices.

Step 2: Embed Videos in Webflow

  1. Drag the "Embed" element from the "+" panel onto your web page.
  2. Copy the video embed code from your platform (YouTube, Vimeo, etc.).
  3. Paste the code directly into the Embed element settings.

Great! Your video is now embedded in Webflow.

Step 3: Fine-Tune & Publish Your Webflow Video

In this step, you can control how your video plays on your website. Webflow lets you decide if the video starts automatically when the page loads (autoplay) or you can set the video to repeat continuously (loop).

Control Playback (Code Included!):

  • Autoplay: Add autoplay within the video embed code's <iframe> tag, like this: <iframe src="..." autoplay></iframe>.
  • Loop: Add loop within the <iframe> tag: <iframe src="..." loop></iframe>.
  • Mute: Include muted within the <iframe> tag: <iframe src="..." muted></iframe>.

Now it's time to go live!

  • Preview: Check how the video plays before publishing.
  • Publish: Make your website visible to the world!

As you embed it as code, you can only view it in the browser. So publish it on the staging server to view the video.

Optimizing Your Embedded Videos

Embedded videos can be a fantastic way to boost engagement and break up text on your website. But to ensure a smooth user experience, it's important to optimize them for both performance and aesthetics. Here are some key points to consider:

  • Video File Size: Large video files can lead to slow loading times. Use video editing software or online tools to compress your videos without sacrificing too much quality.
  • Embed Code Customization: Most video hosting platforms allow customization of the embedded code. You can often tweak aspects like video size, player controls, and even autoplay settings.
  • Responsive Design: Ensure your embedded videos adapt to different screen sizes and devices. This will provide a good viewing experience for all users, whether they're on a desktop, tablet, or mobile phone.

Troubleshooting Common Embedding Issues

Even with proper optimization, you might encounter some issues with embedded videos. Here's how to tackle some common problems:

  • Video Not Displaying: Double-check the embed code for any typos or errors. Make sure you've copied the entire code and pasted it correctly into your website.
  • Playback Errors: This could be due to issues with the original video file or compatibility problems with the video player. Try refreshing the page or contacting the video hosting platform for support.
  • Incorrect Size or Aspect Ratio: Review the embed code options to adjust the size and aspect ratio of the video. You might also need to modify the CSS styles on your website.

By following these tips, you can ensure your embedded videos enhance your website's content and provide a positive user experience.


Adding videos in your Webflow site is easy! This guide showed you how to embed videos in Webflow using either the built-in video element or custom code. 

No matter which method you choose, Webflow and video hosting platforms like Vidzflow make it simple. Just remember to optimise your video size and make it work on all devices for a smooth experience. 

Now you can use videos to grab attention and make your Webflow website shine!

Viken Patel

Viken Patel

Viken Patel has 14+ years of experience working with websites. He is passionate about building website that converts. His marketing background helps him build the sales driven websites.

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