How to Add Google Analytics 4 (GA4) to Webflow?

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Building captivating websites with Webflow is one thing, but understanding how users interact with your digital masterpiece is quite another. That's where Google Analytics 4 (GA4) comes in, offering a revolutionary approach to webflow analytics for the future. 

Ready to unlock the insights hidden within your Webflow site? Buckle up, data explorers, because this guide will navigate you through the seamless integration of GA4 with your favorite website builder. Learn how to add Google Analytics to Webflow for comprehensive data tracking and analysis.

This blog will guide you through the process of adding Google Analytics (GA4) to Webflow website, ensuring you're equipped to make data-driven decisions for your online presence.

Step By Step Process To Connect Google Analytics 4 (GA4) To Webflow Site?

Let’s take a step-wise approach, shall we?

Step 1: Don't have a GA4 account yet? Let's build one!

  • Head over to and select "Create Account." Sign in with Google Account. Use your Google account to sign in or create one if you don’t have it. 
Google Analytics 4 (GA4) To Webflow
  • Choose a website name and create your "property" - imagine it as your data throne room.
  • Property Setup: In Google Analytics, a ‘property’ typically represents your website. Provide your website name, URL, industry category, and time zone.
Connect Google analytic to webflow
  • Select "GA4" as your property type and give it a fitting name. Don't worry, you can update this later.
  • Follow the prompts to configure your data stream - think of it as a river channeling user information into your throne room. Choose "Web" as your stream type and input your website URL.
  • Accept Terms and Conditions: Read and accept the Google Analytics terms of service agreement.
  • Congratulations! You've conquered Step 1. Your reward? A brand new Measurement ID, also known as the Analytics Tracking ID - the key to unlocking Webflow integration. Keep it safe, it's the password to your data kingdom.

Step 2: Integrating GA4 with your Webflow Project

1. Accessing Webflow Dashboard

Logging In: Sign in to your Webflow account and select the project where you want to add Google Analytics.

Selecting Project: Choose the project you wish to integrate with Google Analytics.

Google analytic setup

2. Add Google Analytics to Webflow

Project Settings: In your Webflow dashboard, go to the project settings of the selected project.

Integrating Tracking Code: Under the ‘Custom Code’ tab in project settings, paste your Google Analytics Tracking ID in the Head Code section.

Step by step process to connect GA4 with Webflow

Step 3: Verification: Is the Data Flowing?

Did you publish your changes? Fantastic! Now, let's see if the data river is flowing:

Head back to Google Analytics and open the "Real-time" section. Within a few minutes, you should see your website visitors actively exploring your digital domain. If not, don't panic, we'll troubleshoot later.

Google analytic to webflow

Congratulations! You've integrated GA4 with your Webflow site. Time to delve into the data ocean!

Step 4: Configuring GA4 for Webflow: Diving Deeper into Insights

GA4 unlocks a whole new world of data possibilities. Let's customize your experience:

  • Events: Want to know how often users click that "Contact Us" button or download your irresistible ebook? Set up events to track these specific interactions and understand how users engage with your site.
  • Conversion Events: In GA4, you no longer have to set up goals based on a limited set of conversion criteria. In Google Analytics 4, a conversion event refers to a specific action or set of actions that you define as a meaningful interaction on your website or app. These events are essential for tracking and analyzing user behavior and engagement.

         In GA4, conversion events can include various user interactions, such as:

          1. Purchase Completion

          2. Form Submission

          3. Page View

          4. Video View

          5. App Interactions

          The key difference in GA4 compared to its Universal Analytics is the emphasis on events as the primary data model. GA4 allows more flexibility in defining events,           offering a broader and more customizable approach to tracking user interactions and conversions.

          By setting up and tracking conversion events, businesses can gain insights into user behavior, optimize their digital strategy, and understand the effectiveness of           specific actions on their site or app.

  • Reports: Customize your dashboard to see the data that matters most. Track trends, compare performance across platforms, and uncover hidden gems that can propel your website to new heights.

Step 5: Testing and Troubleshooting

No data integration is perfect, but we've got your back:

  • Double-check your Measurement ID: Make sure it's copied and pasted correctly. Typos are the data faults' favorite snacks!
  • Clear your browser cache and cookies: Sometimes, these pesky things can interfere with tracking. Give them a good clean-out.
  • Use the Google Tag Manager: This tool can help you verify and debug your GA4 integration. Think of it as your data doctor.

Remember: Accurate data collection is key. So, test thoroughly, address any issues, and ensure your Webflow site and GA4 are in perfect harmony.

Bonus Quest: Level Up Your Data Game

Want to become a GA4 Jedi Master? Consider these options:

  • Hire a Webflow experts: They can help you set up advanced tracking and optimize your site based on your data insights.
  • Become a GA4 guru: Take online courses or read guides to unlock the full potential of this powerful tool.

With GA4 as your sidekick, your Webflow site will be more than just a pretty face - it'll be a data-powered masterpiece, attracting visitors, converting leads, and dominating the digital landscape. 

Now go forth, brave data explorer, and unlock the future of insights within your website!


Integrating Google Analytics with your Webflow site is a strategic step towards understanding and optimizing your website’s performance. 

By following these detailed steps, you can ensure that your Webflow project is fully equipped with the powerful analytics tools Google offers, setting the stage for informed decision-making and a data-driven approach to your online presence.


1) What is Google Analytics 4, and why should I use it on my Webflow site?

Google Analytics 4 (GA4) is the latest version of Google Analytics, offering advanced features for tracking user interactions on your website. It provides valuable insights into user behavior, helping you optimize your Webflow site for better performance.

2) Is it necessary to upgrade to Google Analytics 4 from the previous version for my Webflow site?

While not mandatory, upgrading to GA4 is recommended as it introduces enhanced tracking capabilities and aligns with the evolving digital landscape. Transitioning ensures your Webflow site benefits from the latest analytics features.

3) What steps are involved in adding Google Analytics 4 to my Webflow site?

The process includes creating a GA4 property, obtaining the tracking code, and integrating it into your Webflow project. The blog guide provides step-by-step instructions to seamlessly add GA4 to your Webflow website.

4) Can I still use the Universal Analytics version with Webflow, or is GA4 the only option?

Webflow supports both Universal Analytics and GA4. While Universal Analytics remains functional, transitioning to GA4 is recommended for long-term compatibility and access to advanced analytics features.

5) Do I need coding skills to add Google Analytics 4 to my Webflow site?

No coding skills are required. The guide simplifies the process, offering a user-friendly approach to adding GA4 to your Webflow site. Follow the step-by-step instructions, and you'll seamlessly integrate the analytics tracking.

6) How soon can I expect to see data in Google Analytics 4 after implementation on my Webflow site?

Data visibility in GA4 depends on website traffic. Generally, it may take a few hours to a day for initial data to appear. As traffic increases, GA4 provides comprehensive insights into user interactions on your Webflow site.

7) Does The CSS Agency offer assistance if I encounter issues during the GA4 integration on my Webflow site?

Yes, The CSS Agency provides support. If you encounter any challenges or have questions during the GA4 integration process on your Webflow site, feel free to reach out for assistance.

Viken Patel

Viken Patel

Viken Patel has 14+ years of experience working with websites. He is passionate about building website that converts. His marketing background helps him build the sales driven websites.

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