How to Connect Webflow Forms to HubSpot?

Looking for a way to connect your Webflow forms to HubSpot? I have created a straightforward guide that connects your Webflow forms to HubSpot. This ensures a smooth flow of leads from your website directly into your CRM.

First thing, let us know what HubSpot is and why we need to integrate it with Webflow.

What is HubSpot?

HubSpot is an all-in-one customer relationship management (CRM) and marketing platform. It helps businesses attract visitors, generate leads, manage customer relationships, and automate their marketing and sales processes. 

It includes tools for email marketing, landing pages, forms, workflows, sales pipelines, customer service, reporting, and more—all in one place.

Why Integrate a Webflow Form with HubSpot

Connecting/integrating a Webflow form with HubSpot can give you the best website performance and a powerful CRM that tracks, nurtures, and converts your leads.

With the Webflow HubSpot integration:

1. Capture Leads Directly Into Your CRM

When someone submits a form from Webflow, it is instantly stored in HubSpot.  This helps to eliminate the need for manual data entry and reduces the risk of losing valuable leads.

2. Automated Workflows

Once a lead enters HubSpot, you can automatically:

• Send welcome emails
• Trigger nurturing workflows
• Score leads
• Assign contacts to your sales team

This improves the speed and consistency of your follow-ups.

3. Centralize All Your Marketing Tools

HubSpot combines email marketing, automation, analytics, and CRM in one place. Integrating Webflow ensures your website becomes part of this centralized ecosystem.

4. Personalized User Experience

Using HubSpot’s contact and behavioral data, you can personalize how leads are marketed to—via targeted email campaigns, dynamic content, and smarter segmentation.

5. Scales Easily as You Grow

As your website traffic, leads, and marketing complexity increase, HubSpot’s CRM and automation tools handle the workload effortlessly.

4 Ways to Connect Your Webflow Forms to HubSpot 

Connecting your Webflow forms to the HubSpot platform ensures that every lead you capture flows directly into your CRM without any manual work.

This Webflow and HubSpot integration helps you streamline your marketing, improve lead management, and build more efficient workflows.

1. Native Webflow Enterprise + HubSpot Integration (Easiest Method)

If you're on Webflow Enterprise, you get a built-in HubSpot integration feature that makes the connection fast and seamless.

Below is the step-by-step integration process.

Step 1: Enable the HubSpot Integration

• Go to your Webflow Workspace Settings
• Open the Apps & Integrations tab
• Select Connected Apps
• Find HubSpot in the marketplace
• Click Install App

Step 2: Map Your Webflow Form to HubSpot

• Open Project Settings
• Navigate to the Forms tab (sometimes under Marketing or Site Settings)
• Go to Form Integrations
• Click Map New Form.
• Choose HubSpot as your destination platform

Step 3: Connect Your Forms

• Select the HubSpot form you want to send submissions to
• Match the Webflow form fields to their HubSpot counterparts
• Click Connect form

This method essentially builds a direct link between your Webflow form and HubSpot—no code, no hassle.

2. Embedding HubSpot Forms Inside Webflow

Instead of using Webflow’s native form element, you can embed a HubSpot form directly onto your Webflow page.

Step 1: Create Your Form in HubSpot

• Log into HubSpot
• Go to Marketing → Lead Capture → Forms
• Select Create Form → choose Embedded form
• Build and customize your form
• Copy the generated embed code

Step 2: Add the Form to Webflow

• Open Webflow Designer
• Drag an Embed element onto the canvas
• Paste the HubSpot embed code
• Publish your site

This method is ideal if you prefer using HubSpot’s form styling and analytics.

3. Using Zapier to Send Webflow Form Data to HubSpot

Zapier acts as a smart automation layer between Webflow and HubSpot. No coding required.

Step 1: Create a Zapier Account

• Sign up for a free or paid plan depending on your automation needs.

Step 2: Set Up Your Zap

• Create a new Zap
• Trigger: Webflow → Form Submission
• Action: HubSpot → Create/Update Contact
• Map your fields (name, email, phone, etc.)
• Test and activate your Zap

Zapier is perfect if you’re comfortable with automation tools and want more flexibility than the native integrations offer.

4. Custom Code Using HubSpot API (Advanced Method)

If you need full control over how data is sent and processed, custom code is your best option.

Step 1: Create a Webflow Form

• Build and style your form using Webflow’s form builder.

Step 2: Add Custom Code

• Using JavaScript to capture form submission data
• Send data to HubSpot using the HubSpot Forms API
• Use the HubSpot Contacts API if you need more advanced workflows
• Install HubSpot Tracking Code
• Add HubSpot’s tracking script to your site to enable conversion tracking and analytics

This approach requires development skills but gives you the most customization power.

Choosing the Right Method for Connecting Webflow Form to HubSpot

The best way to connect Webflow form to HubSpot depends on your comfort level. Here's a breakdown:

• Native Integration & Embedding: These hubspot webflow integration options are perfect for beginners–no coding required! You can either map existing Webflow forms or embed pre-built Webflow HubSpot forms directly into your site.
• Zapier (Optional): If you're familiar with automation tools, Zapier can simplify the process.
• Custom Code (Advanced): For developers, a custom solution using Webflow's API and HubSpot's Contacts API offers maximum control.

Ultimately, all methods achieve the same result: seamlessly sending form submissions from Webflow to HubSpot.

Choose the approach that best suits your team's skills to connect Webflow form to HubSpot!

Also, Read: How to Add Google Analytics to Webflow

Final Thoughts

In the above blog article, you learned about different ways to connect your Webflow forms to HubSpot. And right now you’re ready to create a smoother, more efficient marketing workflow. 

With the right setup, every new lead enters directly into your HubSpot CRM; there's no need to switch platforms, no manual updates, and no lost submissions.

This HubSpot integration gives you one central place to manage contacts, track interactions, and build automated follow-up journeys. Which is great. 

Whether you choose native mapping, embedded HubSpot forms, Zapier automation, or a custom-coded solution, each method helps you capture cleaner data and improve your lead management process.

You’ll also gain better insights into which forms and pages are converting, allowing you to optimize your Webflow site with real performance data. And if you prefer to embed HubSpot forms directly into Webflow, that option gives you even more design control and flexibility.

Recommended Read: Essential Webflow Mobile Optimization Tips for Better Performance

FAQs

1. What are the benefits of connecting Webflow Forms to HubSpot?

• No more manually copying info from forms into HubSpot, saving you time.
• All your leads are in one place, making them easier to find and manage.
• You can send targeted emails and messages to leads based on what they filled out in the form.
• You can see which forms are converting well and which ones need improvement.
• You can set up automated actions, like adding someone to an email list after they sign up for your newsletter.

2. How can I connect them?

There are 4 ways:

1. Native Integration: This is the easiest way and is built right into Webflow.
2. Embedding HubSpot Forms: You create the form in HubSpot and then embed the code into your Webflow site.
3. Zapier Integration: This uses a tool called Zapier to connect Webflow and HubSpot.
4. Custom Code: This requires some coding knowledge to connect them yourself.

3. How do I use the native integration?

Enable it in Webflow settings, grant Webflow access to HubSpot, and then map your Webflow form fields to corresponding HubSpot lead fields.

4. How do I embed HubSpot forms?

Create a form in HubSpot, design it, copy the embed code, and paste it into a Webflow embed element.

5. What does Zapier do?

Zapier acts as a bridge between Webflow and HubSpot, automating form submissions. You set up a Zap to trigger on a Webflow form submission and perform an action in HubSpot.