Custom Webflow Templates: Tips for a Unique Website Design

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Have you ever wondered why your website doesn’t have the reach you have dreamt of? 

We are here to help you gain insights into how you can customise your website templates with unique website designs and features like customisation in webflow templates which will help you to have a better reach. 

As you have decided to build a website with Webflow - a wise choice!                                        

But starting from scratch can feel daunting. That's where Webflow's extensive template library comes in, offering pre-built custom Webflow templates to jumpstart your project. 

But how do you avoid a cookie-cutter website and inject your unique brand?

Buckle up, business professional, because this blog dives deep into customizing custom Webflow templates for a website that reflects your company's story.

This blog will guide navigating the world of custom Webflow templates and transforming them into a unique and engaging website.

Webflow: Website Building with Design Freedom

Webflow website builder is a platform that combines website building, content management system (CMS), and hosting within one tool. Unlike traditional website builders, it offers visual design tools along with code editing capabilities, giving designers and developers more control. Here's a brief overview:

Let's know more about Webflow Template Library and its categories:-

Webflow offers a vast library of templates (over 2000+) covering various industries and purposes. Here's a breakdown:

Free Webflow Templates: Explore a selection of free webflow templates for landing pages, portfolios, blogs, and more.

Premium Templates: Find professionally designed templates with advanced features and functionalities. Prices vary depending on the template.

Cloneable Webflow Templates: Cloneable Webflow templates are essentially website blueprints that you can freely copy and adapt to your own brand identity and content, including custom Webflow templates. They come in a wide variety of styles and layouts, catering to different industries and purposes.

Webflow Marketplace Categories

This is the list of categories of Webflow website templates we have in the marketplace for Webflow, featuring a wide variety of designs from both Webflow and independent creators. You can browse templates by category, including:

  • Business: This category includes templates for agencies, startups, freelancers, and other businesses.
  • Portfolio: Showcase your work with templates designed for designers, photographers, artists, and more.
  • Blog: Share your thoughts and content with templates for blogs, news websites, and editorial publications.
  • Landing Page: Capture leads and promote specific offers with high-converting landing page templates.
  • Ecommerce: Sell your products online with a Webflow ecommerce template. You'll find templates for all types of online stores, from small shops to large marketplaces.
  • Agency: Promote your agency's services with a professional agency template. Webflow has templates for all types of agencies, from creative agencies to digital marketing agencies.
  • Event: Create a website for your event with a Webflow event template. You'll find templates for all types of events, from conferences to weddings.
  • Music: Share your music with the world with a Webflow music template. You'll find templates for all types of musicians, from solo artists to bands.
  • Nonprofit: Raise awareness for your cause with a Webflow nonprofit template. You'll find templates for all types of nonprofits, from charities to advocacy groups. 
  • Other: Find templates for a variety of other uses, such as education, non-profits, and personal websites.

Webflow Template Categories Explained:

Here's a breakdown of some common Webflow template categories and what they offer:


  • Target audience: Agencies, startups, freelancers, and other professional organizations.
  • Examples: Clean and modern designs for showcasing services, building portfolios, and attracting clients.


  • Target audience: Designers, photographers, artists, and other creative professionals.
  • Examples: Stylish and unique layouts to display work, highlight skills, and impress potential clients.


  • Target audience: Businesses selling products online.
  • Examples: Feature-rich templates for building online stores, product pages, and seamless checkout experiences.


  • Target audience: Individuals and organisations with content to share (e.g., writers, journalists, businesses).
  • Examples: Readable and engaging layouts for publishing articles, news updates, and engaging readers.


  • Target audience: Organizers promoting events, conferences, or workshops.
  • Examples: Eye-catching designs for landing pages, registration forms, and promoting ticket sales.

Landing Page:

  • Target audience: Businesses or individuals aiming to capture leads or promote specific offers.
  • Examples: High-converting designs focused on grabbing attention, collecting information, and driving conversions.


  • Target audience: Diverse range of users with specific website needs.
  • Examples: Templates for education websites, non-profit organizations, personal websites, etc. 

In addition to these categories, Webflow also offers a variety of niche templates, such as templates for restaurants etc.

No matter what type of website you're building, you're sure to find a template that fits your needs in Webflow. Now let's look into the benefits of webflow templates.

Also, Read: How To Add Code To Webflow

Benefits of Using Webflow Templates:

  • Save Time and Resources: Get a head start on your website by using pre-built layouts and elements.
  • Get a professional-looking website: Even if you don't have a lot of design experience, you can still create a website that looks professional and polished with a Webflow template. The templates are all created by experienced designers and are up-to-date with the latest design trends.
  • Responsive design: All Webflow templates are designed with Webflow Responsive Design, ensuring they adapt seamlessly to various devices, from desktops to smartphones. This is important in today's mobile-first world.
  • Easy to customize: Even though the templates are pre-made, they are still easy to customize to fit your specific needs. You can change the colors, fonts, images, and text to match your brand identity.
  • Built-in CMS: Many Webflow templates include a built-in content management system (CMS), which makes it easy to update your website content without having to know any code.
  • Large selection of templates: There are thousands of best Webflow templates available, so you are sure to find one that meets your needs. You can browse by industry, style, and features.
  • Free and paid options: There are both free and paid Webflow templates available. The free templates are a great option if you are on a budget, while the paid templates offer more features and customization options.

Overall, Webflow templates are a great way to save time and money, get a professional-looking website, and create a website that is easy to update and maintain.

Customizing a Webflow Template: Step-by-Step Guide

Customise Your Webflow Template Step-by-Step just to make it easy for you. 

Here are the steps which will help you get the website of your choice.

Here's a detailed walkthrough on customizing a Webflow template.

1. Choosing Your Template:

  • Browse Webflow's Marketplace: Explore their vast library of free and paid templates. Filter by industry, features, etc. to find ones that align with your website's purpose and style.
  • Consider Customization Flexibility: Choose a template with well-organized layers and elements, making customizations easier. Read reviews and see if customizations are showcased.
  • Free vs. Paid: Free templates offer a good starting point, but paid ones often provide more design options and features.

2. Import and Get Rolling:

  • Click "Use for Free" or purchase the template.
  • Name your project and click "Create site." This opens the template in Webflow's Designer.

3. Designer Customization:

  • Familiarize yourself with the interface: The left panel has elements, styles, and settings. The right panel shows your website's visual preview.
  • Organize layers: Give meaningful names to layers in the Navigator panel (left) for easier identification.

4. Style Guide Page:

  • Identify the "Style Guide" page (if exists): This page usually holds pre-defined colors, fonts, and other styles you can apply throughout the site.
  • Customize these styles to match your brand: Click on color codes, font names, etc., and choose your desired options. These changes propagate to other elements using those styles.

5. Element Customization:

  • Click on any element (text, button, image, etc.) to edit its properties: Change colors, fonts, sizes, spacing, and more. The options vary depending on the element.
  • Use the Interactions panel to add animations and other dynamic effects.

6. Button and Section Details:

  • Click on a button to edit its text, style, and hover effects. You can also link buttons to specific pages or sections.
  • Sections are larger areas containing multiple elements. Click on a section to adjust its background, padding, and other settings.

7. Editing and Deleting:

  • Double-click on text elements to edit their content. Make sure it reflects your brand messaging and voice.
  • Right-click on unnecessary sections or elements and choose "Delete." Don't keep elements you don't need!

8. SEO Settings:

  • Go to "Project Settings" (gear icon) in the top right.
  • Under "SEO," fill in relevant information like your website title, description, and social media links. This helps search engines understand your site, improving SEO for Webflow sites
Read Now: 5 Responsive Webflow Slider Templates to Enhance Your Website

Building Brand Trust & Engagement in Webflow 

Brand Consistency:

  • Style Guide: Define colors, fonts, logos, and voice for visual harmony.
  • Symbols: Reuse elements for consistency & easy global changes.
  • Typography: Choose fonts reflecting brand personality & ensure readability.
  • Content: Align with brand voice & resonate with target audience.

Boosting Engagement:

  • Animations: Use subtle & captivating animations for delight & user attention.
  • Dynamic Content: Leverage Webflow's dynamic content capabilities for interactive sections like blogs & portfolios.
  • Clear CTAs: Guide users towards desired actions like subscribing or purchasing.
  • Mobile-First Design: Ensure the website is intuitive & visually appealing across devices.

By prioritizing brand consistency & engagement in Webflow, you build a website that resonates with your audience and drives results.

Also, Know: how to add google analytics to webflow


This guide gives you all the tricks to turn a pre-built design into a unique website that reflects your brand and wows your visitors. 

From using the right template and styling it to your heart's content to adding cool animations and interactive elements, you'll be a Webflow customization pro in no time.

Remember, brand consistency is key, and engagement is magic. With a website that speaks your brand language and keeps users hooked, you'll be on your way to website domination!


1. How much customization can I do with a Webflow template?

This depends on the template! Free and basic templates usually offer limited customization options like changing colors, fonts, and text. Premium templates often come with more flexibility, allowing you to modify layouts, animations, and even add custom code. Some templates even include global styles that let you change the entire look and feel with a few tweaks.

2. What are some key elements to customize for a unique design?

Focus on the aspects that define your brand identity and user experience. This could include:

  • Colors and fonts: Choose a palette and typography that reflect your brand and resonate with your target audience.
  • Images and videos: Use high-quality visuals that are unique to your brand and message.
  • Layouts and animations: Don't be afraid to play with the structure and add subtle animations to stand out.
  • Content and navigation: Tailor the content and navigation to highlight your unique offerings and user journey.
  • Interactivity and micro-interactions: Consider adding engaging elements like buttons, forms, or hover effects.

3. Do I need any design skills to customize a Webflow template?

While basic design knowledge can be helpful, Webflow's user-friendly interface makes it possible to customize templates even without extensive skills. Many templates come with detailed instructions and documentation to guide you. There are also plenty of online tutorials and resources available.

4. How can I avoid my website looking like the original template?

Go beyond superficial changes and focus on infusing your brand personality into the design. Don't be afraid to experiment with different layouts, animations, and custom elements. Choose unique images and write compelling content that sets you apart. Remember, it's all about making the template your own.

5. Are there any resources to help me customize my Webflow template?

Absolutely! Webflow offers extensive documentation, tutorials, and video guides to help you get started. There are also vibrant online communities and forums where you can ask questions and get support from other Webflow users and designers. Additionally, many template marketplaces offer customization tips and guides specific to their products.

Did You Know? How To Add Webflow Custom Code
Sanket vaghani

Sanket vaghani

Sanket Vaghani has 8+ years of experience building designs and websites. He is passionate about building user centric designs and Webflow. He build amazing Webflow websites and designs for brands.

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