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Developing ZipZap’s Webflow Website With a CRM-Connected Multi-Step Quote Form

For a car rental business, the quote form is one of the most important conversion points on the website. We built one that converts smoothly and connects directly into their automation workflow.
Client

ZipZap

Industry

Car Rental / Mobility Services

Stack

Webflow Development, Multi-Step Form, Webhook Integration (n8n)

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Project Overview

ZipZap provides car rental services with a fleet of vehicles available for short-term and long-term rentals. Their website plays a central role in helping customers explore available cars and request quotes quickly.

The design was already prepared by ZipZap’s team. Our role was to translate that design into a fully functional Webflow website while building a scalable system for managing vehicle data and a structured multi-step form that connects directly into their CRM workflow.

The Problem

ZipZap had the design done. What they didn't have was a build that connected the website to their actual sales process. Two specific gaps:

Their fleet kept growing, and updating cars meant rebuilding pages.
Quote requests came in through forms that didn't talk to their CRM. Leads got missed. Follow-ups got delayed.

What We Built

A Webflow CMS for vehicle data

Add a car, update specs, swap photos — all from the editor. Zero developer time per update.

A multi-step "Get a Quote" form that doesn't scare people off

Multi-step forms convert better than long single-page forms when the structure is right. We built one that guides the user instead of overwhelming them.

Webhook integration into n8n

Form submissions hit ZipZap's automation workflow instantly. Lead data is structured, routed, and in the sales rep's inbox before the visitor closes the tab.

Outcome

ZipZap’s team manages their fleet without touching code. Quote requests flow into their CRM automatically. The website now works as an active part of their sales pipeline.

What the Client Said

“theCSS Agency was clear about their roles and able to update us on the technical assessment.”

theCSS Agency helped the client maintain their web traffic while improving their website’s performance, including loading speed. The team delivered on time and communicated effectively through Slack and Asana. The client was impressed with theCSS Agency’s transparency and efficiency.

— ZipZap, via Clutch

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