A landing page sprint that shipped in a week
Brief on Monday, first landing pages live by the following Monday. Tweaks turned around same-day. No discovery theatre, no protracted scoping.
A reusable component library, not one-off pages
Instead of building landing pages as throwaway assets, we built them as a system. Modular blocks, consistent layouts, a kit the Violet team could mix into new variants without coming back to us for every page.
The full Violet Growth website, rebuilt in batches
Once the landing pages were working, the full site got rebuilt on the same foundation:
- A video-led homepage anchored on a sharp positioning line ("Turn Marketing Investment Into Measurable P&L Impact")
- Eight individual solution pages - Attribution, MMM, Predictive LTV, Incrementality Testing, Hourly Report, Single Source of Truth, Custom AI, Fully Loaded CAC
- Ten use case pages segmented by industry and business model
- Platform and feature pages explaining the composable architecture
- A CMS-driven content engine for case studies, blogs, white papers, and playbooks
Customer proof placed where it actually moves the buyer
Omaze, ERC, Omaha Steaks, Circa Jewels, Kudoboard - surfaced on the homepage, then again inside each solution and use case page. The buyer never has to hunt for proof.
A site the marketing team owns end-to-end
CMS-driven structure means the Violet team adds case studies, blog posts, and campaign pages without engineering involvement. The site became infrastructure, not a marketing project.
