Case Study

Designing a Conversion-Focused Webflow Website for Consolto

Client

Consolto

Industry

SaaS (Customer Communication)

Stack

Webflow Development, UI Design, Custom Product Graphics
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Project Overview

Consolto is a SaaS platform that allows businesses to communicate with website visitors through video calls, live chat, appointment scheduling, and messaging - all directly from their website.

The team needed a website that presented the product clearly, felt modern and trustworthy, and was optimized to convert visitors into trial signups. Our role was to design a conversion-focused interface, create custom product graphics that explain the platform visually, and build a scalable Webflow website their marketing team could manage independently.

The Problem

Consolto's product is genuinely good - video calls, live chat, scheduling, messaging, all from a website widget. The site selling it didn't reflect that. Three issues we kept seeing:

1

Visitors couldn't tell what Consolto actually does in the first 5 seconds.

2

The feature list read like a spec sheet, not a value prop.

3

The marketing team needed developer help for every small change.

What We Built

Conversion-focused UI

Clear hierarchy. Strong above-the-fold message. CTAs placed where intent peaks, not where it looks balanced. Scannable in 10 seconds.

‍

Custom feature graphics that explain the product visually

Words struggle with "video call from a website." Visuals don't. We designed graphics that show how the product works so visitors stop reading and start signing up.

Webflow build their team controls

New page? They ship it. Copy update? Done in five minutes. The marketing team stopped filing tickets and started running tests.

Outcome

Consolto now has a SaaS site that matches the quality of the product. The team launches campaigns and pages on their own. The website does the selling so the team can focus on the product.

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