Webflow 101: Improving Site Speed and Performance

The world is impatient. Well, so are we. From waiting for hours for songs to download, we have playlists ready with us now, anywhere, any time of the day to listen to. 

It’s similar to websites. What took minutes to load, now come to us in mere seconds, or rather milliseconds. In fact, website speed is a deciding factor of your brand experience these days. 

With the growing demand for high-speed website experiences, ensuring that your Webflow site performs at its best becomes crucial. Now, Webflow is already built with optimization in mind, but as your website evolves, there's always room for enhancements. 

In this blog, we'll explore Webflow's inbuilt performance capabilities and the best practices you can employ to improve Webflow site speed.

How Does Webflow Deliver the Best Site Performance?

Did you know, Webflow, in itself, provides an excellent platform for creating fast, dynamic websites?

It does so by:

Clean Code Generation: Webflow translates your design into clean, semantic code, eliminating unnecessary clutter and resulting in faster load times.

  1. Optimized Hosting: With global content distribution, SSL, and scalable infrastructure, Webflow’s hosting ensures quick content delivery.
  2. Responsive by Design: Webflow's responsive framework ensures that your website looks and functions well on all devices, without any extra plugins or adjustments.

But it doesn’t end there. You as a business owner or a website developer, have to ensure that your website speed and performance are beyond your audience’s expectations. 

How to Increase Webflow Website Speed? 

As your website grows, certain challenges can slow down your site speed, which in turn can hamper your visitor experiences. Addressing these challenges head-on ensures a consistent, high-speed user experience. 

I am sharing some of the best practices for Webflow site speed optimization. 

Avoid Third-Party Scripts

Every script added to your site increases load times. If possible, try to minimize or eliminate reliance on third-party scripts. Ensure that any third-party tools or widgets are absolutely necessary before adding them.

If you are not sure about their importance or implementation, check with your website developer. Often these scripts are combating with each other in the background, which affects your site performance. 

Delay Scripts with Google Tag Manager

If you do need to use third-party scripts, consider using Google Tag Manager to delay their loading as a step towards Webflow performance optimization. This ensures your primary content loads first, offering users immediate engagement while secondary scripts load in the background.

Use Selective Loading on Mobile vs. Desktop

Not all content that’s crucial on the desktop is as relevant on mobile. Additionally, search intent on both devices differs. You want to show what matters to the corresponding visitors. 

Selectively load content based on the device to improve load times and user experience.

Optimize and Compress Your Images

Large image files are one of the primary culprits for slow websites. Believe me, when I say it, we find this in at least 90% of the websites we redo at theCSS Agency. 

Before uploading the images, optimize and compress images using tools like TinyPNG or Compressor.io to maintain quality while reducing file size.

Lazy Load Images

Instead of loading all images as soon as a user visits your site, 'lazy loading' loads images only as they're about to become visible. 

This technique drastically improves initial load times and is a built-in feature in Webflow. In fact, it is a default feature in a majority of web browsers as well. 

Unused Interactions & Triggers

Over time, your website may accumulate interactions and triggers that are no longer in use. Regularly review and remove these unused elements to improve Webflow site speed. 

And when I say it regularly, at least do it once every six or twelve months to keep your site lean and efficient. 

Use SVGs

Where possible, use SVGs (Scalable Vector Graphics) instead of traditional image formats. SVGs are typically smaller in size and, being vector-based, they scale without losing quality, ensuring sharp visuals at any size.

Reduce or Remove Your Fonts

Every font and font-weight added to your website requires additional resources to load. Stick to essential fonts, and try to limit the number of different weights and styles. 

Webflow offers Google Fonts integration, which provides a wide range of optimized fonts that can be used without affecting performance.


Here are some FAQs on site speed optimization. 

What is the speed index in Webflow?

A. The speed index is a performance metric that measures how quickly the contents of a page are visibly populated. In Webflow, you don't have a built-in "speed index" tool, but when testing Webflow loading speed using tools like Google PageSpeed Insights or WebPageTest, the speed index will indicate how fast the majority of a page's content loads from the perspective of a user.

Is Webflow good for SEO?

A. Yes, Webflow is designed with SEO in mind. The platform provides clean, semantic code, which is beneficial for search engine indexing. It also offers SEO-friendly features like customizable meta titles, meta descriptions, and URLs, as well as automatic XML sitemaps and easy 301 redirects setup. However, good SEO isn't just about the platform; it's also about the content, website structure, and other best practices you implement. Check out our blog on Webflow SEO for best practices. 

How do I lazy load in Webflow?

A. Webflow offers built-in lazy loading for images, meaning images only load when they're about to appear in the viewer's browser window. This improves initial page load times. To implement lazy loading in Webflow:

  1. Select the image or image element you want to lazy load.
  2. Go to the Element Settings Panel.
  3. Under the 'Load' section, choose 'Lazy' from the dropdown.

How can I increase my website speed with SEO?

A. Improving website speed can enhance SEO rankings, as site speed is a ranking factor. To increase website speed for better SEO:

  1. Optimize your images, ensuring they're compressed without losing quality.
  2. Minimize the use of non-essential plugins or third-party scripts.
  3. Use caching solutions to store temporary data and reduce load times.
  4. Minify CSS, JS, and HTML files to reduce their size.
  5. Implement a responsive design to ensure fast load times on all devices.
  6. Ensure server response times are optimal, considering an upgrade or switch if they're not.
  7. Prioritize critical content above the fold, so it loads first and quickly.

By improving your site's speed, you can offer a better user experience, which search engines reward with higher rankings.


A fast website isn’t just beneficial for SEO; it directly impacts user satisfaction and conversion rates. By understanding Webflow's innate capabilities and actively implementing the mentioned strategies, you can ensure that your website remains swift and efficient as it grows. 

Regular audits and continuous optimization will go a long way in maintaining an impressive Webflow site speed.

Looking for Webflow Agency? Get in touch with us.

Viken Patel

Viken Patel

Viken Patel has 14+ years of experience working with websites. He is passionate about building website that converts. His marketing background helps him build the sales driven websites.

The Ultimate Guide to Setting up 301 Redirect in Webflow

The Ultimate Guide to Setting up 301 Redirect in Webflow

Setting up redirects on your Webflow website can be complicated if you don’t know what you’re doing. Redirects are helpful in a number of ways. Setting up redirects ensures that users don’t end up on a page that doesn’t exist. Moreover, it enhances your website’s User Experience and SEO.

25 Best Webflow Templates to Revamp Your Website in 2023

25 Best Webflow Templates to Revamp Your Website in 2023

We’ve compiled a list of the best and highly recommended webflow templates to help you get your website set up within hours without writing code.

Engage, Educate, Elevate: A Triad for SaaS Content Marketing Success

Engage, Educate, Elevate: A Triad for SaaS Content Marketing Success

In today's digital landscape, SaaS companies are at the forefront of technological innovation.

Hire a Webflow Expert for your webflow website

Quick Turnaround. No Contracts. Cancel Anytime. Book a 30 minutes consulting call with our expert.
Book a Call