How much does a landing page cost?
The cost of a landing page depends first on who makes it. Here are the ranges published by companies that price and sell this work. Many of them sell landing pages, so treat these as market signals rather than fixed prices.
Here is how those ranges compare across sources:
For comparison, ProjectCostEstimator puts a page that is good enough to run paid ads at around $2,400.
What do you get at each landing page price?
At each price, you are mostly paying for how much thinking goes into the page, not for the number of screens. This is what you can reasonably expect.
Is $1,500 a good price for a landing page?
Yes, $1,500 is a fair price for a custom-designed and developed landing page from a capable freelancer or small agency. It usually covers design, build and form setup, but you should confirm whether it includes copywriting. It sits at the lower end for an agency, and at the higher end for a freelancer.
Can you get a landing page for free?
Yes, you can get a landing page for free using a builder's free plan, such as Webflow, Wix or Framer. Free plans usually use the builder's subdomain and have limits. For example, Webflow's Starter plan includes a webflow.io domain and 50 form submissions. A custom domain on Webflow's Basic plan starts at $15/month with yearly billing.
How much do different types of landing page cost?
The type of landing page changes the price, because each type needs a different amount of content and persuasion. ProjectCostEstimator publishes these ranges:
Industry also affects the price. SaaS and B2B pages often need product graphics, more proof, and CRM connections. Ecommerce pages need product data and checkout connections. Healthcare and finance pages may need legal review, which adds time. An app waitlist page, by contrast, can be very simple.
What affects the cost of a landing page?
Seven factors have the most effect on the cost of a landing page. If you need to reduce a quote, look at these first.
- Copywriting: Convertri puts copywriting alone at $300–$1,000. Writing the copy yourself saves money, but copy is usually what has the most effect on conversion.
- Strategy and research: audience research, competitor reviews and message testing take skilled time.
- Custom design: original layouts and illustrations cost more than adapting a template. DesignMonks puts design alone at $500–$5,000.
- Length and sections: a long-form page has more to write, design and test.
- Animation and media: video, motion and product demos can add a lot of cost.
- Integrations: a basic form is easy. CRM routing, payments, scheduling and tracking events take longer.
- Variants and localization: every A/B variant or translation adds work.
Should you pay a fixed price or by the hour?
You should usually pay a fixed price for a landing page, because the scope is small and easy to define. Hourly pricing suits work where the scope is unclear, such as ongoing changes. DesignMonks puts freelancers at $25–$150+ per hour. It also estimates about 20 hours for an in-house build, which comes to $1,000 at $50 an hour.
Where you hire affects price?
Rates vary widely between regions, which is part of why quotes vary. North American developers typically charge much more per hour than those in South Asia, according to Codeable's regional rates. Lower rates can be great value, but check their past work and communication. Our guide to outsourcing web development covers how to vet a provider.
What are the ongoing costs of a landing page?
The ongoing cost of a landing page is usually $0–$300 a month, covering the builder or hosting, plus any tools you add. A page also needs traffic, and that usually costs far more than the page itself.
A note for teams making lots of pages. Webflow Campaigns, which starts at $2,000/month, is built for creating on-brand landing pages and ads, and it works alongside any CMS. That only makes sense at high volume, or with a large ad budget. Otherwise, a template in your existing CMS can be a much cheaper way to produce many pages.
How much should you spend on a landing page?
You should spend an amount the page can realistically earn back within a few months. To work that out, multiply your expected visitors by a conversion rate and your profit per conversion.
Monthly page value = visitors × conversion rate × profit per conversion
Here is an example with made-up numbers. Replace them with your own.
In this example, a $5,000 page would be poor value for Page A, as it would take more than 16 months to pay back. For Page B, it would pay back in less than a month, and a 1% improvement in conversion could be worth more than the entire cost of the page.
As a simple guide:
- Testing an idea, with low traffic: use a builder and spend your money on a good offer.
- Running a steady ad budget: a custom page at $1,500–$5,000 usually makes sense, because even small conversion gains apply to all of your ad spending.
- Spending heavily on ads every month: a testing program can pay for itself. Read what conversion rate optimization is, or see our CRO service.
What is a good cost per landing page view?
There is no single good cost per landing page view, because it depends on your ad channel, country and audience. It is better to judge by cost per lead or cost per customer. A low cost per view is not useful if those visitors never convert, and a more expensive view can be good value if visitors buy.
Is a landing page worth paying for?
A landing page is worth paying for when you send paid traffic or have one clear offer, since a focused page gives visitors one clear action. It is not always worth it if you have little traffic, or if your offer has not been tested. In those cases, a simple page can give you the same learning for far less.
How can you reduce the cost of a landing page?
You can reduce the cost of a landing page by preparing your content, reusing a template and limiting the scope. These changes usually save the most money.
- Bring your own copy and proof. Finished copy, testimonials and logos shorten the project. If your copy needs review, a one-hour session with a copywriter may be enough.
- Use a template for a first version. A good template plus edits costs much less. See the best Webflow templates.
- Limit revisions. Agree on a single decision-maker and two rounds of feedback.
- Skip custom animation at first. Test the message before you pay for motion.
- Build one master layout. Duplicate it to save money on later pages.
- Build on your main site. Tools and hosting are already paid for, and it can help your SEO if the page is meant to rank.
- Do it yourself first, then upgrade. Once the page proves itself, invest in a custom version.
What should you not cut?
Don't cut mobile testing, form and tracking checks, or page speed. These are inexpensive to get right, and each directly affects your results. Most of your visitors may arrive on a phone, and you can't improve a page if you can't measure it. See improving website page speed.
How do you choose who should build your landing page?
Choose a landing page provider by how closely they have worked on your kind of goal, then compare how they plan to reach it, not only the price. These questions can reveal a lot.
Ask them:
- Who writes the copy, and is it included in the price?
- Can you show me a similar page and share its results?
- What will you need from me, and by when?
- How many revisions are included?
- Will I be able to edit and duplicate this page myself?
- Who owns the design files and the hosted page?
- What tracking do you set up?
- How fast will the page load on mobile?
Be careful if:
- They promise a specific conversion rate
- They quote without asking about your audience, your offer or your traffic
- They won't show live pages
- You can't edit the page without paying them again
- The price doesn't include mobile optimization or form setup
To choose a platform, read Webflow for landing pages. If you would like a page built for you, our Webflow development agency builds landing pages in 1–2 weeks, and you can compare other providers in our top Webflow development agencies list.
How much should you charge for a landing page?
If you are a freelancer, you should charge about $500–$1,500 for a custom landing page if you are building your portfolio and $1,500–$3,500 or more if you are experienced and also handle copy and tracking. These are the ranges the published sources suggest. Price the whole outcome rather than your hours. A clear scope, two revision rounds, and a written list of what's excluded protect you, as well as your client.
FAQs
1. How much does a landing page cost?
A landing page costs $0–$100 a month with a do-it-yourself builder, about $300–$3,000 with a freelancer, and about $1,500–$10,000 or more with an agency. Pages tied to paid ad programs and testing can reach $25,000 or more.
2. How much does a landing page cost per month?
A landing page usually costs $0–$300 a month to run, according to ProjectCostEstimator. That covers the builder or hosting, plus any tools. Dedicated builders range from $50–$300 a month (Convertri) to $69–$499 a month (LanderLab), and paid traffic is an extra cost.
3. How much does a landing page design cost?
Landing page design alone costs about $500–$5,000, and design with development costs about $1,500–$10,000 or more, according to DesignMonks. The final price depends on whether you need custom graphics, copywriting, animation or several variants.
4. How long does it take to build a landing page?
A landing page usually takes 1–2 weeks with a professional if the copy is ready. Simple builder pages can go live in hours. Pages that need research, custom graphics or legal review can take 4–6 weeks, because approvals often take longer than the build.
5. Is it cheaper to build a landing page yourself?
Yes, it is cheaper to build a landing page yourself, at $0–$100 a month using a builder. It's a good way to test an idea. A professional may be better value if you are spending on ads, since a higher conversion rate can pay back the cost.
6. Is a landing page cheaper than a website?
Yes, a landing page is usually cheaper than a website, because it is a single page with one goal. Professionally, a landing page often costs $1,500–$5,000, while a business website commonly costs more. See our guide on what a website costs.
7. Do I need a landing page builder if I already have a website?
No, you don't need a landing page builder if your current website platform lets you make new pages easily. Building pages on your existing site saves a monthly fee, and it keeps your domain and tracking together. A builder is more useful if your site is hard to change.
